Min Woo Lee has captured the imagination of youthful golf followers with his high-profile social media presence, but now he's out to capture the trophy that will identify why he's truly out of the ordinary.
The rising star of the sport in Australia, the 24-year-old has ensured he has the chance to feature at the business end of a second consecutive major championship as he enters the weekend of the 151st British Open at Hoylake in joint-fourth place.
The whole field will have to rely on a little help from American Brian Harman, who's grabbed control of the tournament with a five-shot lead at half-way.
But Lee, at three under and hoping to improve on his fifth-place finish at the US Open - his best finish yet at a major - feels he's in a fine position to pounce should Harman have a major slip up.
The galleries at Royal Liverpool would certainly appreciate that, such is the way they've taken to the slight figure from Perth who packs extraordinary power as well as a surgeon's delicate touch in his gifted game.
His playing partner over the first two rounds, Harrison Crowe, was left astonished by the cries of "Min Wooooo" emanating from the crowds, while Lee himself just laps up the higher profile he's enjoying these days, thanks to his cool TikTok videos combining the unlikely combination of rap and golf.
"It's been amazing, the last few months, last six months, definitely made me play a bit better," said Lee, reflecting on his new-found profile after his second-round 68.
"Everywhere there's a crowd, I have been playing pretty good. It's all fun and games. I'm trying to play good and also have fun with the crowd.
"I've been in America and it's been five times louder (there than at Hoylake). It's definitely nice. After every shot someone is cheering me on and trying to get me going after I make a bogey or so, so it definitely helps."
Asked why he thinks he's captured his sport's imagination, he smiled: "Just some fun social media presence. A lot of other golfers are just golf, golf, golf, and I like to have fun. So it's quite nice to play well and get a following, too.
"I think it's important as a pro golfer. I like the attention and I like to feed off the crowd.
"I'm just trying to put a smile on their face and also hit good shots, and I play my best when I'm having fun on the golf course. When I get too serious I don't play well - so just go out there and have fun."
That is exactly what he plans for Saturday's 'moving day' as he tries to home in on Harman. "For sure. I've been playing good golf, so might as well keep smiling and try to do my best."
